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underground
flavours

IMMERSIVE DINNING

ADVENTURES 

Experience at home OR in urban spaces!

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What else ?

underground flavours is an immersive dinning adventure that allows you to experience unique flavours, authentic dinning cultures, and real food memories.

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We embrace diversity & the un-trending by spotlighting culinary experiences not commonly found on the high street.

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Our partners are immigrant and minority owned businesses serving some of the most exciting, delicious food Stockholm has to offer.

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We are all about protecting heritage and making space for real human connections . . .oh and we almost forgot - magic.

How it works?

Digital

Experiences

Creative food packages delivered to people's home or work that contain unique sensory experiences.

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In-Person Experiences

Collective dining experiences that feature engaging live digital & immersive elements.

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Image by Patrick Hendry

Using Magic As A Mantra

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Meet The Team

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Sarah  Ali

Founder, Designer, Creative Technologist
  • ​Time Out quotes "one of the top creatives in the city"
  • ex-Creative Technologist / Future UX designer at Fords future labs
  • Copenhagen Institute of Interaction Design Masters Graduate
  • Scaled Immersive Production from Shanghai to NYC.
  • Curated Immersive work for Adidas, GQ, BMW, HUAWEI amongst others. 
  • Speaks Hind, Urdu, Arabic, Mandarin & English
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Jane  Lief  Abell

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  • University of Pennsylvania PhD

  • ex-Design Researcher for H&M Design Studio 

  • Worked with immigrant communities in US for years 

  • Applied Anthropologist  

  • Former research clients include Nike, H&M, Penn Museum & more

  • Professional Food Experience

  • Consults on DEI strategy 

  • Speaks English, French, Arabic

Co-Founder, Resesarcher, Strategist
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Ready for
underground flavours!?!
Come to our first experience!
We'll visit Damascus together,   

where a baklava maker tells his tale.

Contact Us to Learn More!

Email:

s.ali@edu.ciid.dk 

+44 077968 10911

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